Last year, Apple released a software update featuring advances to sustain its privacy leadership. These new features help users control and monitor apps’ use of their data. Apple’s approach to protecting customers’ privacy by positioning customers into a more active role in protecting their own privacy appears to be popular with Apple’s customers. Still, it seems less popular with social media platforms such as Facebook, as it has caused shifts in online advertising that have had a considerable impact on the tech giant’s ad business.
Among the changes to its privacy policy, Apple requires apps to ask users if they want to be tracked. As expected, these new privacy standards diminish apps’ ability to gather customer data needed for generating revenue from targeted ads.
Consumers today utilize more apps and other technology than ever before, and they are acutely aware of the value of their data and personal information. Consequently, consumers are attracted to products and services offered by companies that make safeguarding consumer data a priority. At the same time, the increased prevalence of technology usage and data transfers have resulted in more opportunities for malfeasance.
Understandably, data privacy and cyber security are top of mind for business leaders who collect or otherwise interact with consumer data. As data continues to be collected in growing forms and amounts for an increasing variety of purposes, forward-thinking business leaders will ensure their organizations are responsibly managing their collection and use of customer, employee, and user data.
American Cyber Security Management has direct experience assessing and remediating data privacy management programs for optimal efficacy. Our approach allows us to address vulnerabilities and give organization leaders the insight and specific step-by-step recommendations necessary to reduce risks and address any identified vulnerabilities. To learn more about how ACSM can help your organization please use our contact page https://www.americancsm.com/contact-us/ and schedule a free discovery call today.
American Cyber Security Management is a leader in data privacy, cybersecurity, and Compliance. Our mission is to help enterprises protect their data from internal and external threats. We offer on-demand assessment, implementation, and sustainability services that focus on Privacy and Cybersecurity readiness and compliance, risk reduction, and mitigation. https://www.americancsm.com